BP Every Litre Counts- campaign overview
This year we celebrate a massive 50 years with our major
partner BP which is believed to be the longest corporate
partnership in New Zealand's history- something we're both
incredibly proud of!
To mark the anniversary, BP is launching a campaign called
'Every Litre Counts' to get Kiwis supporting SLSNZ more than ever
this summer and we need your help to share the news.
From Monday January 22 until Sunday February 18, BP will make a
donation to SLSNZ from every litre of fuel sold in New Zealand and
we want our membership to get behind this and encourage fellow
members, friends and family to get to BP and fuel up to thank BP
for their support.
What's in it for you?
To encourage clubs and members to help spread the word,
we're offering eight individual prizes of a year's free fuel worth
$5,200 ($100 per week for 52 weeks) to members that share this
creatively with their networks and go the extra mile to show their
support for the BP campaign. Those eight members will also win
$10,000 for their club. That's $80,000 worth of prizes to
These prizes will come out of an overall BP donation to
SLSNZ will select the winners that are going all out to support
the campaign by encouraging friends and family to get to BP and
showing us how they have been getting to BP to purchase fuel.
Winners will be selected and announced at 6pm on the Tuesday and
Thursday of each competition week (Jan 25, 30, Feb 1, 6, 8, 13, 15
and 19) so keep an eye out on the SLSNZ Facebook
page to see if you've won.
What can you do?
We want clubs and members to be as creative as possible
to encourage people to fuel up at BP and show us what they are
doing to support the BP Every Litre Counts campaign. Some
- Share the campaign hastags below in your social media posts
and make sure you tag in @BPinNewZealand and @surflifesaving.
Members - make sure you tag your club too.
- Clubs - Send a press release to your local newspaper (template
in toolbox) to let them know how your local community can support
- Take a boomerang of you and/or some club mates in store perhaps
holding up your thumbs, smiling into the camera.
- Create a short video on your phone with a shout out to NZ saying
something like "Hey NZ, support xx Surf Life Saving Club by
fuelling up between the flags this summer. With the money donated
from BP during this time, we can get more equipment which helps
keep us all ready and raring to support you when you need us" or
"yessss NZ, you are legends at support your local Surf Life Saving
Club, we've raised heaps so far and we want you to keep it coming!
Get along to your local BP, fuel up between the flags and we'll see
you at the beach this summer to say thanks!" Remember not to use
your phone on the forecourt!
#EveryLitreCounts #WeveGotTheirBacks #BPSurfRescue50
Make sure you tag @BPinNewZealand @surflifesaving and your
Surf Life Saving New Zealand and BP's history
Our association began shortly after the 1968 Wahine
disaster. Prior to that, Europa, subsequently purchased by BP,
sponsored a surf boat at Worser Bay Surf Life Saving Club called
'Miss Europa'. This boat was used by brave clubbies in horrendous
conditions to save some of the 683 passengers and crew that were
rescued from the Wahine. The Europa staff were so impressed by the
actions of these clubbies that a nationwide sponsorship began
shortly after this. Our partnership has evolved over the past 50
years and has seen many changes in both surf lifesaving and sport.
During this time, Surf Lifeguards have saved over 55,000 lives and
22,000 of those have been rescued using a BP Surf Rescue IRB.