Surf Live Saving NZ 'Spot the Danger' competition winner announcedTuesday, 2 April 2019
Surf Life Saving Maketū has won $2500 thanks to Jenny P from the Bay of Plenty and DHL's Spot the Danger digital campaign.
After renewing its three-year partnership with Surf Life Saving NZ, DHL ran an interactive digital puzzle based on a Kiwi childhood favourite, dubbed "Spot the Danger".
The digital campaign, "Spot the Danger" ran for a month from February to encourage Kiwis to spot common beach hazards from a busy beach scene. Participants who were successful were entered into a draw to win a cash prize of $5000 (shared equally with a NZ Surf Life Saving Club of their choice).
Participant Jenny P chose to share her winnings with the Surf Live Saving Maketū.
The digital campaign was a huge success, reaching more than 2.9 million New Zealanders.
However, results showed that only 4068 people found all five dangers within 60 seconds, which was just under 50 per cent of all unique game players, re-emphasising the importance of educating Kiwis on common beach hazards.
Each year, New Zealand's local Surf Life Saving Clubs help to keep more than 70 Kiwi beaches safe through the long summer months, with the support of around 18,000 members including DHL Express.
Last summer, the number of lives saved on patrolled beaches was up 74 per cent as compared to 2017 – number of beach drowning incidents decreased by 26 per cent with zero drownings between the flags.
Paul Dalton, chief executive, Surf Life Saving New Zealand, said, "For 15 years, DHL Express' support has helped to provide safer beaches for Kiwis and their families to enjoy, and we are delighted to continue this partnership.
"DHL Express and SLSNZ's new digital campaign, 'Spot the Danger' is a fantastic interactive way to educate Kiwis on common beach hazards before they hit their local beaches. We can't wait for New Zealanders to learn, play and stand a chance to win the cash prize, thanks to the generous support from DHL Express."
Participants had to spot five dangers on a busy beach scene within a one-minute time limit.