New partnership with Reckitt Benckiser

Posted by SLSNZ Media on Monday, April 18, 2016

Surf Life Saving New Zealand is pleased to announce a new partnership with Reckitt Benckiser (RB) that will help raise funds to keep Kiwis safer on our beaches.

The partnership will see $50,000 raised through the sale of one of RB's leading brands Nuromol; a unique combination of ibuprofen and paracetamol, designed especially to provide stronger for longer pain relief.*

Surf Life Saving New Zealand's logo will be featured on in-store Nuromol displays in pharmacies nationwide and $1 from the sale from each pack sold in pharmacies will be donated to Surf Life Saving New Zealand.

Surf Life Saving New Zealand CEO Paul Dalton says this is an exciting opportunity for the organisation to build a relationship that can literally help save lives. "We're grateful for the support and I look forward to seeing the Nuromol campaign in pharmacies across New Zealand," he says.

Head of Consumer & Shopper Marketing for RB Daniel Smith says they see a great alignment in the partnership with Surf Life Saving. "Our mission is to ensure that people have healthier lives and happier homes. Surf Life Saving New Zealand fits well with this vision and we are excited to be able to support them."

"This new partnership will not only allow us to help provide much needed funding for Surf Life Saving New Zealand, but allows our customers to give a little to the essential rescue service as well."

Ends

*(vs. Paracetamol & Paracetamol + Codeine in dental pain studies). Do not use if you have a stomach ulcer. Always read the label. Use only as directed. Incorrect use could be harmful. If symptoms persist see your healthcare professional. TAPS DA1628JD

2016_04_nuromol

For more information, please contact:

Lisa Smith, Media & Communications Specialist, SLSNZ
Phone 09 303 9335 or 0276 488 823
Email lisa.smith@surflifesaving.org.nz

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