Personalised plate BUGGER released for sale via charitable auction

Posted by SLSNZ Media on Tuesday, April 21, 2015

Personalised Plates Ltd, NZ Transport Agency (NZTA) and Surf Life Saving New Zealand are pleased to jointly announce the intention to auction the Rights To Receive the personalised plate BUGGER to the highest bidder, with the winning bid amount being donated to Surf Life Saving New Zealand.

In 1999, as a result of the iconic Toyota Hilux television campaign, the public interest in purchasing this plate was very high. At the time the Transport Agency decided it was not appropriate to release it for sale.

16 years later and at a request by Personalised Plates Ltd, NZTA have released this plate, recognising the evolution of language and that the term is now part of the everyday NZ vernacular.

"People love their personalised plates, and we know there'll be a good market for this one, which will be great news for our friends at Surf Life Saving New Zealand. So go on, make a bid!"-­‐ NZTA Chief Executive Geoff Dangerfield.

The auction for BUGGER will take place on Trade Me from 7am on 12th May 2015, concluding at 8.30am on 14th May 2015.

The person with the winning bid will be awarded the Rights To Receive the personalised plate upon confirmation of their details and once full payment has been received.

The amount will then be paid by Personalised Plates Ltd. as a donation to Surf Life Saving New Zealand.

Jeremy Lubeck, Owner of Personalised Plates Ltd. comments "we are very pleased we can use this opportunity to raise money for the good kiwi buggers at Surf Life Saving New Zealand".

Surf Life Saving New Zealand CEO Paul Dalton says "we're delighted that the New Zealand Transport Agency and Personalised Plates Ltd have offered to show their support to Surf Life Saving New Zealand through this iconic plate. We're sure that there will be many Kiwis out there wanting to get their hands on it and we hope that they dig deep in support of Surf Life Saving New Zealand so that our volunteer lifeguards can continue their great work of helping to make our beaches a safer place for all to enjoy."

Full details of the upcoming auction are on the Personalised Plates website


For more information please contact: 

Lisa Honeybone, Media & Communications Specialist, SLSNZ
Phone 09 303 9335 or 0276 488 823

Personalised Plates Media Contact:
Jane McNamara, Marketing & Communications

NZTA Media Contact:
Andy Knackstedt, National Media Manager

« Previous Article Next Article »