Surf Life Saving New Zealand Partners with Matua

Thursday, 7 August 2014

Surf Life Saving New Zealand (SLSNZ) and Matua, one of New Zealand's most awarded and internationally acclaimed wineries, are proud to announce a new partnership that will help drive funds and encourage Kiwis to have a safe and responsible summer at New Zealand's beaches.

From August 11, Matua will donate $1 to SLSNZ for every bottle of Matua purchased at New World Supermarkets around the country, to reach a total of $100,000. To highlight the partnership, the SLSNZ logo will be featured on specially marked neck tags of Matua Sauvignon Blanc bottles throughout the promotion.

The partnership will also support a number of local community projects at specific locations, working with Surf Life Saving Clubs and their communities, linking to International Volunteer Day in December.

SLSNZ CEO Paul Dalton says this is an exciting step for Surf Life Saving New Zealand that is about more than just helping to raise essential funds. "As an organisation, we are always trying to push our safety messaging to help Kiwis enjoy their summer safely; one of those important messages is the responsible consumption of alcohol around water. This partnership is a great opportunity to spread our safety messaging to a wider audience to help people have a responsible and enjoyable summer," he says.

Matua Chief Winemaker Nikolai St George is excited to be able to help make beaches safer through the SLSNZ partnership. "Our winery is located near Auckland's West Coast beaches and they've always been really important to us. Over the years, we've supported a range of local community projects at clubs including Muriwai, and now that we've teamed up with the SLSNZ we can extend this reach nationally. Surf Life Saving Clubs and their lifeguards are incredibly important to beach communities and the wider public, so we're thrilled to be able to assist in such a meaningful way," Nikolai says.

Matua was founded in 1974 by Bill and Ross Spence, New Zealand wine pioneers who planted New Zealand's first ever Sauvignon Blanc. Today, Matua is committed to being world leaders in Sauvignon Blanc, Pinot Noir and Chardonnay and, in the past two years alone, has won a whopping 16 trophies and 32 gold medals spanning all major New Zealand wine growing regions, varietals and ranges.

Keep an eye out for more information later this month about an exclusive offer from Matua for our members.

For more information please contact: 

Lisa Honeybone, Media & Communications Specialist, SLSNZ
Phone 09 303 9335 or 0276 488 823