The appeal this year will be a two month campaign launching on
Friday 6 December and finishing on February 2 with the
street appeal date being Friday 31 January.
The profile of Surf Life Saving is high through the month of January and we want to use this momentum to have maximum awareness for the campaign.
National Jandal Day was launched in December 2007 as an
opportunity for Surf Life Saving to raise much needed funds. In its
first year, National Jandal Day raised approximately $260,000. This
amount has steadily increased each year as the profile of Jandal
Day has grown, raising over $350,000 in 2011. However last year's
campaign was down significantly due to a number of factors
including poor weather and the increasing cashless society that we
As a result of the recent Adshel Creative Challenge, where only a small number of designs incorporated the use of a Jandal, and based on the factors above we have decided to phase out the title of National Jandal Day and rename it the 'Surf Life Saving Summer Appeal' Which uses the surf life saving logo that everyone knows and supports. The Appeal will also incorporate a National Collection Day.
This year, as well as changing the name, the appeal has been
moved to a later date (Jan 31 street collection) and the campaign
has also been extended into a wider two month period from December
6, 2013 to February 2, 2014. The campaign will focus on a key two
week period, commencing January 13 and finishing on February 2,
2014 were a wider PR/Advertising focus will activate.
Expanding the appeal dates allows for greater flexibility of involvement for clubs to include many existing events/activities that is part of the two month period and also creates increased opportunities for sustained media presence. It also offers numerous opportunities to build on and leverage a number of strong corporate relationships and partnerships and for clubs to use the associated appeal resources to engage the local community in getting involved
As well as creating a sustained presence in local and national media the PR approach will create a viral buzz online through a variety of tactics including Facebook and Twitter. Included in the PR mix will be use of celebrities and ambassadors.
Make a credit card donation online now.
Txt 'Surf' to 933 to donate $3 now!